How can I help you?
Copy, scripts, and stories that make brands human — across screens, feeds, and campaigns.
Content Strategy & Planning
I design content frameworks across digital marketing, advertising, social media, content marketing, and SEO. Multi-channel architectures, editorial pillars, volume mapping, content calendars, and strategic guidelines come together to turn brand messaging into an ongoing, scalable dialogue.
- Editorial Architecture: Positioning, pillars, persona mapping, and multi-channel roadmaps.
- Social Media Ecosystems: Strategic direction for LinkedIn, Instagram, YouTube, and TikTok.
- SEO & Long-Form: High-impact articles, blog content, and industry reports.
- Sales Enablement: Whitepapers, eBooks, pitch decks, and newsletters.
Creative Writing & Storytelling
High-concept writing shaped by a cross-cultural perspective across South American and European markets. From deep-dive newsletters, ebooks, and long-form blogs to persuasive landing pages, ad copy, and brand manifestos, I craft versatile narratives that resonate.
- Creative Copywriting: High-converting messaging for landing pages and ad campaigns.
- Branded Journalism: Investigative articles and editorial coverage blending journalistic rigor.
- Long-Form Narrative: Deep-dive reads and recurring publications that foster connection.
360° Integrated Campaigns
I conceive and deliver unified campaigns that bridge traditional channels (TV, physical activations) with digital ecosystems, bringing marketing, advertising, and performance together under one cohesive narrative with global brand experience.
- Unified Activations: Integrating TV, OOH, print, and digital channels seamlessly.
- Paid Media Copywriting: High-ROI campaign copy across Google, Meta, and LinkedIn Ads.
- Cultural Localisation: Transcreation for campaigns across LATAM, US, and European markets.
Audiovisual Production & Media
Even the most serious business idea deserves a magnetic opening scene. I develop end-to-end video narratives and scripts that turn complex themes into captivating, broadcast-ready visual stories.
- Multi-Platform Scriptwriting: Narrative development for TV, YouTube, streaming, and films.
- Corporate & Branded Video: Assets designed to launch products and engage stakeholders.
- Creative Direction: Guiding directors and presenters on set to maintain brand alignment.
Integrated Communications
Protecting and elevating brand reputation requires unwavering coherence. I align internal and external messaging, ensuring your corporate culture, employer branding, and PR speak with one authentic voice.
- Institutional Comms & PR: Strategic positioning, media kits, and press announcements.
- Internal Comms & Culture: Unifying teams via newsletters, playbooks, and onboarding.
- Media Training: Spokesperson coaching for interviews, keynotes, and executive panels.
AI & Technological Innovation
I deploy generative AI as a strategic co-pilot: streamlining research, sharpening ideas, and scaling output — while keeping the editorial steering wheel firmly in human hands.
- Prompt Engineering: Applying generative AI tools to editorial workflows effectively.
- Dataset Localisation: Refining AI outputs to guarantee authentic tone of voice and nuances.
- AI Voice Architecture: Designing interaction guidelines and character bibles.
Creative & Digital Work
A closer look at social media cadences, editorial design, and multi-channel strategies.
Oracle Data Deep Dive
Social Media Strategy & Editorial Cadence
Integrated Digital Messaging
Brand Storytelling & Copywriting
Oracle Cloud Trial
Conversion & Paid Social Cadence
Visual Content & Curation
Art Direction & Social Aesthetics
Clients & Partners
Building robust content ecosystems alongside global tech giants, creative powerhouses, and media legends. (Yes, we actually get along quite well.)
What Leaders & Partners Say
"Alex is exceptionally creative, organized, competent, and deeply committed to excellence. Beyond delivering outstanding storytelling, he builds seamless relationships across cross-functional teams. I feel truly honored to have supervised his work as a senior writer and researcher — I would 100% recommend him to any forward-thinking organisation."
"I managed Alex for about 2 years, during which he consistently demonstrated an exceptional ability to contribute to different projects with both friendliness and professionalism. Alex stands out for his active listening skills; he not only absorbs feedback but also acts on it promptly and efficiently, ensuring that improvements are made swiftly. His communication skills are top-notch, facilitating smooth collaborations within the team and enabling him to excel in solo projects. Alex is truly an asset in any team setting or independent role, bringing a blend of teamwork, autonomy, and effective communication to the table."
My Hobbies
Turning complex ideas into simple stories means knowing when to pause. In my free time, I recharge, gain perspective, and find inspiration in the everyday moments that fuel my creativity.
Travelling
Cooking
Watching films and series
Ready to elevate your brand’s story?
From high-impact content strategy to precision storytelling, let’s build narratives that engage, convert, and leave a lasting mark.